Doing the job correctly the first time ...

Well my bike arrived in almost record time ... ordered on Sunday and delivered on Friday. The only problem is that they delivered the wrong bike. It's really amazing how poor our services are getting.

The technology of online ordering is almost flawless in many cases, but when it comes to pick, pack, and ship ... it's all about the people. The bike they delivered to me was one digit off with regards to the one they were supposed to ship.

Now the company has to ship me a new bike, recondition the packaging of the wrong bike, and eat two additional shipping costs.

That will eat into their margin ... just because someone didn't take the time to do his/her job correctly!